It’s been two years since <3 EP (Abstrakt Muzak, 2014) by Cheap Talk, producer Memo Guerra’s dance electronic alias. At that time the producer released acclaimed albums under his Cristo persona and under his birth name. Also during that time Guerra built a small modular system and produced the eight tracks on his new full-length under this guise, entitled Not House.
“The modular is like an instant inspiration machine. In fact there is almost nothing wrong that you can do on it. So just plugging stuff in random places will produce something unexpected and you react to that, so the workflow was more spontaneous and fun. I recorded various sessions playing and basically learning the modular system and then edited these in the form of club tracks in the classicist and purist sense of that culture, which is part of my past as a club kid in London. ” explains Guerra.
Thus what was planned as an EP easily became a long player, from the amount of material the prolific producer had amassed in a few months. “I know that is not necessarily a popular format among techno-heads, but that’s how it came out, and that’s considering I also left a lot of material on the cutting floor…”
Not House flows like a DJ mix and shows acid, detroit techno, Chicago house and electro influences, albeit in a more immersive manner and sometimes with maximalist gestures, which does make this music hard to qualify as house, but perhaps rather as electronic dance music for headphones or detailed listening.